What: Kohl's is expanding its partnership with Nextech AR Solutions Corp. to build "thousands" of 3D product models to enhance consumers' e-commerce experiences at the department store as more retailers use augmented reality technologies.

Why it is important: With its Nextech partnership, Kohl's joins a growing list of retailers enlisting 3D technology to enhance its online shopping experience. AR technologies have been implemented into digital sites like Etsy and Snapchat to allow customers to virtually try on products or visualize items in their homes.

Now that the COVID-19 epidemic has sparked a rise in e-commerce, businesses are resorting to augmented reality (AR) technology to simulate the in-store buying experience and, ideally, minimize returns.

As Kohl's focuses on improving its digital shopping experience, the retailer has also experienced an uptick in sales and is making changes to its physical stores and plans to open at least 850 Sephora shop-in-shop locations within its stores by 2023, beginning with more than 70 locations across the U.S

Kohl's expands Nextech partnership to create 'thousands' of 3D product models 

Nextech AR and Kohls Expand Augmented Reality Contract For (Press Release)