What: Kohl’s has boosted its Kohl’s Rewards benefit by 50% in a move to lift sales and traffic.

Why is it important: The retailer said members of its Rewards program using the Kohl’s store card on purchases will now earn Kohl’s Rewards at a 7.5% rate. Previously, Kohl’s Rewards members would earn 5%, regardless of payment method. Kohl’s Rewards members also receive personalized deals, perks, and a birthday gift.

In the stores that already offer 7.5% rewards, Kohl’s saw an increase in Kohl’s Rewards membership, an increase in shoppers getting the Kohl’s card and using it, and an overall sales lift, motivating the company to roll out the enhanced benefit.

The retailer also stages periodic promotions where Rewards customers receive USD10 Kohl’s Cash for every USD50 spent on qualifying purchases. Shoppers can use that Kohl’s Cash during designated redemption periods. During key selling periods, Kohl’s occasionally gives USD15 Kohl’s Cash for every USD50 spent.

Kohl’s enriches its rewards benefit