What: Kohl’s Corp. is significantly enhancing its home goods selection by increasing space for home products by 30%, introducing new categories, and focusing on style, depth, and variety as a key part of its turnaround strategy.

Why it is important: This move is crucial for Kohl’s as it aims to reverse declining sales trends and attract new and younger customers. By expanding its home assortment with more stylish and on-trend items while maintaining value-oriented pricing, Kohl’s seeks to become more relevant in the retail sector and boost sales volume, eyeing an additional USD 2 billion in volume growth over several years.

Kohl’s overhaul of its home section involves enhancing previously underplayed presentations and introducing categories like pet supplies and lighting for the first time. The retailer is focusing on bringing in fresh goods more frequently, expanding essential home categories, and adding new impulse and gifting areas. With these changes, Kohl’s aims to appeal to a broader customer base, including younger shoppers attracted by the Sephora shops within Kohl’s stores. The update is part of Kohl’s broader turnaround efforts, which include the introduction of Babies “R” Us shops and the ongoing rollout of Sephora inside Kohl’s. This strategic revamp in merchandise mix and store experience underscores Kohl’s commitment to becoming a more dynamic and appealing shopping destination.

Kohl’s Corp. reimagines home assortments