What: Klarna continues its pop-up tour with a Los Angeles-based temporary store experience.

Why it is important: Klarna is teaming up with an extensive range of brands to target the shopping habits of clients per pop-up location on its retail tour across the world.

Unlike its Berlin pop-up which partnered with fast fashion brand Shein, Kalarna’s Los Angeles location strives to be a hub for sustainable fashion and beauty products.  Brands that will be offered include Rebecca Minkoff, Christy Dawn and Westman Atelier. Shoppers can also donate used clothing and shoes to Soles4Souls in-store.

With recent challenges and risks posed by the BNPL industry, Klarna continues to expand and explore brick-and-mortar opportunities to establish stability.

Klarna’s Los Angeles pop-up