What: Klarna is launching an app that integrates e-commerce functions, shoppable content and improved consumer-to-retailer connections through digital optimization.

Why it is important: Social commerce appears to be a continued focus as Klarna announces the launch of Klarna Spotlight and its creator platform that connects content creators and merchants to scale and optimize campaigns.

The smart search functionality of the app is aimed at consumers, to cut time on searching for the lowest deals. Features also include shoppable video content, delivery tracking, digital receipts and “seamless” returns to establish the BNPL company as a leader in e-commerce and a ubiquitous connection between brands and shoppers.

Klarna's enhanced app for consumers, retailers and content creators