What: Klarna has launched a new program called "Spotlight Fall" which includes 13 new products built upon Klarna's previous applications of AI by introducing features like shoppable videos and an AI-powered image search.

Why it is important: The company aims to bridge the gap between the physical and digital world by using AI to provide personalized recommendations and access to intelligence and context in retail.

According to Klarna, 80% of consumers expressed interest in having an AI shopping assistant. The image search feature allows shoppers to snap a picture of an item and find similar products with over 50 million store offers. Klarna's app also includes barcode scanning and a 10% cash-back program. The in-app shopping lens is available in several countries, including the US, UK, Germany, Sweden, Denmark, and Norway.

Klarna rolls out 13 new products for fall