What: The leader of buy now pay later services is accelerating in finding additional features to overcome the difficulties currently encountered on this market (hampered by inflation and fear of rising prices).

Why it is important: It is yet another service already offered by other operators, and forcing retailers to include a new platform in their systems. While this offer might be interesting for smaller scale retailers, not sure that this feature is of interest for department stores provided they are already advanced enough in their omnichannel development.

Klarna is launching a virtual shopping service for its customers, connecting them to experts in physical stores through live video and messaging. This officially aims to empower retailers to create immersive experiences and increase customer engagement.

The program already includes 300+ brands, and Klarna wants to offer this service to 800,000 retailers. It is currently available in 18 markets, including the US, UK and most of Europe.

Klarna launches virtual shopping