Klarna launches physical payment card in UK
What: Buy Now Pay Later (BNPL) finance platform Klarna has launched its own payments card in the UK.
Why it is important: The new physical card is set to bring a BNPL solution to in-store payments. Klarna claims there’s a waitlist of 400,000 consumers in the UK showing BNPL is still very appealing, especially with physical commerce rising again.
It launches with its ‘Pay in 30’ scheme, which allows consumers to pay any time up to 30 days after purchase, with plans to add additional payment options in the future.
It's an interesting development as some consumers hold back from using traditional credit cards that can be expensive in favour of the BNPL method that helps them spread out payments. And as footfall is stores is rising, it's clear that consumers are also seeking physical solutions similar to those that they have online.
