What: Klarna expands its affiliate marketing program through a new platform linking influencers and retailers.

Why it is important: Micro-influencing is everywhere, including in the Buy Now Pay Later payment apps, which is quickly making traditional credit cards program looking old fashioned.

The Buy Now Pay Later company Klarna is expanding its Creator Platform (initially launched in the US in October) globally. This program matches retailers with the right influencer among a pool of 500,000 and tracks performance metrics in real time. This is also a way for Klarna to expand their affiliate marketing business, said to generate 600m leads a year.

Klarna launches a globally curated influencer partnership platform