What: Klarna has launched new products and services aimed at promoting circularity and encouraging sustainable shopping.

Why it is important: The new conscious shopping tools empower consumers to make more informed and sustainable choices, ultimately reducing environmental impact.

Klarna introduced a conscious shopping dashboard, offering access to sustainability-oriented products and services. The dashboard features "Shop Circular" brands that focus on reducing waste and maximizing product use. It also includes the Co2e footprint tracker and educational content on sustainable practices. The dashboard is currently available online in the US and will expand to the Klarna App and additional markets. Klarna also added sustainability search filters and a compare tool to help consumers find and compare products from thousands of retailers. The filters include third-party sustainability certifications, such as the Global Organic Textile Standard (GOTS), People for Ethical Treatment of Animals (PETA), and Cradle to Cradle, and a dedicated filter for conscious brands with sustainability ratings.

Klarna's CO2e tracker in the Klarna App now provides advanced insights into the carbon emissions tied to past purchases. The tracker analyses each product's lifecycle and includes environmental data for health & beauty and electronics categories.

Klarna introduces new conscious shopping tools