Klarna acquires a comparison site to compete with ‘Google for shopping’
What: Klarna acquired Pricerunner, a Swedish comparison site.
Why it is important: The acquisition is a step towards ‘Google for shopping’ and offers a broader range of services to shoppers.
After launching its own price comparison feature earlier this year, the acquisition comes as a way to offer a broader range of services and as an alternative to Amazon, Google, and Facebook. This is Klarna’s fifth acquisition since July.
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