What: The French luxury giant is betting on higher prices and a suite of emerging supply-chain initiatives to help keep growing its business while cutting total greenhouse gas emissions.

Why it is important: Kering is focusing on exclusivity and higher-priced products that lean into the idea of "value over volume" are one way Kering is aiming to decouple business growth from environmental impact.

In its original positioning, Kering’s environmental targets were focused on reducing impact relative to sales, but that means as long as the business is growing, so is its footprint. Therefore, the company adjusted their targets to focus  on an absolute emissions reduction of 40 percent across the supply chain by 2035.

Kering’s adjustment proves that brands and retailers will need to think differently about production and consumption as there is a direct relationship between the amount that brands produce and environmental impact. This is why Kering is focusing on ‘value over volume’ and plans to focus on quality and exclusivity while improving raw material sourcing, efficiency in supply chains, and sales channels and services.

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