Kering sales dip 4% in holiday quarter

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Feb 2024
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What: Kering, the luxury conglomerate behind brands like Gucci, Saint Laurent, and Balenciaga, reported a 4 percent decline in fourth-quarter revenues on a comparable basis, with full-year sales also falling.

Why it is important: The sales dip highlights challenges in Kering's turnaround strategies, especially for its flagship brand Gucci. As the luxury market sees varying degrees of success among competitors, Kering's performance lagging behind giants like LVMH and Richemont raises concerns. Investors and analysts are keenly awaiting further commentary on future margins and strategies to revitalize the group's leading brands.

Kering's latest financial results reveal a 4 percent drop in fourth-quarter revenues and a 2 percent decrease in full-year sales on a comparable basis, totaling EUR 19.6 billion for 2023. The slight miss in operating profit, which came in at EUR 4.75 billion, has prompted analysts to focus on the upcoming earnings call for insights into Gucci's margin outlook and the overall strategy to address the sales slump. Gucci's recent rebranding efforts under new designer Sabato De Sarno and the unexpected downturns at Balenciaga and Bottega Veneta, despite favorable market trends, are among the key issues that Kering needs to address to reassure investors and stakeholders of its recovery and growth potential.


Kering sales dip 4% in holiday quarter