What: Harrods is continuing the fast rollout of its H Beauty chain and opened its latest branch, in Bristol. It’s the fourth standalone for the chain in the UK.

Why it is important: Coming in the same week that Farfetch and Browns launched their own giant beauty offers, it underlines the importance of the category to premium and luxury retailers.

The new store is in the The Mall Cribbs Causeway and covers 25,300 sq ft. The space includes a diverse portfolio of products and services from over 86 international beauty brands. The store is an experiential playground, where beauty novices and experts alike can discover some of the industry’s most forward-thinking and vibrant brands as well as stock up on their favourite product.

There’s also “blow-dry product and salon phenomenon” Drybar, make-up demonstrations and experiential product testing, bespoke skincare consultations and treatments. And it has a 34-seat Champagne Bar with a menu of cocktails and patisseries created by Harrods’ food and beverage team.

Keeping up with H Beauty store openings