Beginning in September, Limited Edition by Karl Lagerfeld will be offered exclusively in 15 Seibu Sogo locations including Seibu Ikebukuro and Sogo Yokohama, as well as the Japanese retailer's online department store. The label spans women's ready-to-wear and accessories based on the design concept of "elegance with a touch of fun," according to Seibu Sogo. Lagerfeld becomes the first international designer to collaborate with Limited Edition, a private-label Seibu Sogo introduced in 2009, focusing on quality over price in an effort to achieve a unique market positioning.