What: The German department store now combines content, products, and services on kadewe.de.

Why it is important: The goal is to offer customers the same digital diversity and experience as in the store. To that end, new product categories will be added to the online offer. The luxury concession partners will be connected to the website to become an omnichannel luxury platform.

In June 2020, The KaDeWe Group launched its online shop with about 250 brands in the women’s, men’s, and kids’ fashion categories. Last Spring, the offer expanded with beauty. Toys, travel, and home & living have recently been added. More categories will come this year such as food.

KaDeWe relaunches omnichannel