What: The KaDeWe group has launched a new five-part campaign called “ A Story of Desires”.

Why it is important: The campaign launched showcases top models, luxury fashion brands, and aims to inspire customers to embrace their personal luxury moments during the autumn season.

The campaign was released on September 4th in Hamburg’s Alsterhaus and Munich’s Oberpollinger as well as KaDeWe in Berlin on the 6th.

Renowned photographer Hugo Comte created 21 campaign motifs featuring the new fashion collections available at the luxury department stores. The campaign showcases top models Penelope Ternes, Abigayl Anderson, and Céline Vivod styled in exquisite pieces from brands like Alaïa, Mach & Mach, Khaite, Coperni, and Loewe. Additionally, the campaign highlights menswear brands like Acne Studios, Craig Green, Marni, and Tom Ford.

The colours featured are autumn tones to reflected the changing seasons along with whimsical details such as neon elements and floating objects, and faux fur.

The campaign is paired with the the KaDeWe in-house magazine which can be viewed online as is available as a print version in stores.

KaDeWe Group launches “Story of Desires”