What: K11’s first flagship project in the Chinese mainland will bring art and culture into a retail hub covering 228,500 square metres.

Why it is important: Located in Prince Bay, Nanshan, Shenzhen, the new 'K11 Ecoast' serves as K11’s first flagship project in the Chinese mainland to comprise the K11 Art Mall, K11 HACC multi-purpose art space, K11 Atelier office building and the 'Promenade.’

The K11 HACC multi-purpose art space will combine a variety of contemporary arts and creative culture to offer an exhibition and activity platform for artists, designers, and art organizations. So far, partnerships have been established with leading art and cultural institutions like MoMA PS1, the Centre Pompidou, the New Museum of Contemporary Art, and the Palais de Tokyo.

The complex’s projected completion is set for 2024, boasting it will be dedicated to promoting a sustainable, circular lifestyle and the integration of environmental protection.

K11's new Shenzhen retail precinct