What: K11 publishes encouraging news when it comes to sales during CNY and Valentine Day.

Why it is important: It shows that in most markets, including China, experience primes over goods and low prices.

K11 Musea and K11 Art Mall experienced significant growth during the Lunar New Year and Valentine's Day, with a 40% increase in high-end consumer sales at K11 Musea. Sales in jewellery, watches, and luxury brands rose by 80% compared to last year, and cultural boutiques saw a 40% increase. Visitor numbers and revenue grew by about 50% and over 40%, respectively. The "Cultural Commerce" model and festive activities contributed to this success, with K11 Musea hosting arts events and K11 Art Mall targeting Gen Z with pop-ups and markets.

K11 grows 40% in high-end customer sales during Chinese festivities