What: John Lewis has launched its Christmas shops in stores across the UK.

Why it is important: The early launch of the Christmas shops in stores nationwide meets the growing demand for festive products and offers a range of experiences and personalized options for customers.

The company has seen a surge in demand for festive products since the launch of its online shop last month. Sales of Christmas decorations have increased by 25% compared to last year, and wreath sales have soared by 107%. The store is offering a variety of experiences and personalization options this year, including a pick and mix bauble station and Christmas markets featuring handmade products from local businesses. Santa's Grotto and "Tea with Santa" events will also be available in select stores. The store expects supersized decorations and Christmas lights to be popular this year.

John Lewis unveils new Christmas shops