What: John Lewis has partnered with an online safety organization to train its staff in 34 stores to become experts in family technology.

Why it is important: The retailer has become the first department store in the UK to offer specialist advice to families on internet safety.

The retailer recently conducted a survey of 1,000 parents which showed that over two-thirds were concerned about internet safety when their child uses an electronic device. As a result, the department store is equipping its partners with specialist knowledge, tools, and skills to support parents and caregivers in internet safety.

The John Lewis staff will support parents and caregivers with the safe and secure set up and use of electronic devices. This will include in-person advice on new and previous purchases, developing healthy gaming habits, balancing screen time, creating a positive digital footprint, and using tech to support digital wellbeing.

John Lewis to offer specialist advice to families on internet safety