What: John Lewis opens popups dedicated to heavy promotions just outside its stores, in front of their entrances.

Why it is important:  If customers do not enter your stores, capture them where they are!

John Lewis will hold an electronics sales popup event in Centre:mk mall, just in front of the store entrance. The mall hall will be filled with appliances brands, and manned with staff from John Lewis.

This is the second time that such an initiative is made by John Lewis, and according to the company, was extremely popular the first time. This is a way for John Lewis to capture additional traffic and attract bargain hunters without damaging too much the footfall quality in the store itself.

John Lewis to hold pop-ups outside its stores