What: John Lewis has announced the appointment of Paul Jones as the new Head of Brand and Store Experience.

Why it is important: The appointment highlights the importance of the stores within John Lewis' omnichannel strategy and their significance to customers.

He will report to Charlotte Lock, the Pan-Partnership Customer Director. Jones is set to begin his role on January 8, 2024. His responsibilities will include developing the customer strategy for both the John Lewis and John Lewis Partnership brands, focusing on brand propositions, innovation, and store layouts. He aims to create engaging and exciting experiences for customers.

Prior to joining John Lewis, Jones worked in various head of brand roles at Tesco for 12 years and also has experience working with clients such as Harrods and Selfridges.

John Lewis taps former Tesco exec for head of brand and store experience role