What: John Lewis has added hundreds of beauty offers to its Black Friday event, including brands like Charlotte Tilbury and Mac as it expects significantly more customers to shop during the promotional period.

Why it is important: The retailer said it is expecting more customers to make the most of Black Friday offers as insights consultancy Trinity McQueen found that last year, two-thirds of shoppers were using the event to purchase Christmas presents, compared to 58% in 2022.

New brands to John Lewis such as Sol de Janeiro, Oura and Ray-Ban Meta are also included in the event along with customer favourites like Dyson, Sony, Le Creuset, Charlotte Tilbury, Barbour, Kurt Geiger, Neom, Lego and more for a limited time. Apart from more payment and delivery options, the department store has also hired 2000 seasonal roles to smoothen the customer shopping experience during this time.

John Lewis strengthens Black Friday offering with big beauty deals