John Lewis & Partners is launching its first product-focused TV campaign outside the key Christmas and clearance periods, including its beauty range for the first time. Under the theme "Spring: we'll help you style it", the ads feature more than 200 products from the department store's beauty, fashion and home collections.

It launches on the UK's key commercial TV channel, ITV, and runs through the important Mother's Day and Easter periods, ending on April 26. It is accompanied by digital material on the department store chain's website, on its social media channels, out-of-home, plus print, email, and visual merchandising in its stores and store windows.

The work is also supported by John Lewis' internal social programme, #WeArePartners, which involves 500 of its partners promoting products via their own social channels.

Video: John Lewis's first spring TV campaign