What: new online events to cater to customers during the lockdowns.

Why it is important: retailers in UK are suffering from new lockdown measures, forcing them to close their doors. Retailers need to reinvent the way they do business and need to find ways to stay relevant and to stay in touch with their customers; and hosting virtual events are a good solution.

In April 2020, when lockdowns started to be implemented almost worldwide and stores were forced to close, UK’s John Lewis launched several online experiences to provide advice, inspiration and support to customers in nursery, home and personal styling.

Now that the country is under lockdown again with non-essential stores closed, John Lewis is relaunching its virtual event programme with more experiences such as cooking classes, sewing classes, styling advice (dressing for the perfect Zoom date or finding the best wellness wardrobe).

These events come after John Lewis Partnership delivered its "most virtual Christmas to date" with more than 100 experiences across November and December 2020.

John Lewis unveils experiences for locked-down consumers

John Lewis online experiences

John Lewis online events programme

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