What: John Lewis is launching a special campaign titled “John Lewis & Sisters” in celebration of International Women's Day.

Why it is important: The “John Lewis & Sisters” campaign is significant because it highlights the crucial role of women in business and creativity, promoting diversity and inclusion within the retail sector. By providing a platform for women-led brands to gain visibility and access to a wider market, John Lewis is not only celebrating International Women's Day but also contributing to the economic empowerment of women. This initiative aligns with broader efforts to support gender equality and showcases the retailer's commitment to fostering diversity and innovation within its product range and corporate culture.

John Lewis's campaign for International Women's Day, “John Lewis & Sisters,” invites women designers, producers, and emerging brands to be featured in stores for the holiday season. This initiative is designed to spotlight and support women-led brands and creators by offering them a chance to have their products featured in John Lewis stores for the Christmas season. The campaign involves a temporary rebranding on social media, a selection process for potential brands, and various celebratory events and installations at John Lewis locations. As part of the campaign, the retailer will undergo a temporary name change on social media and host a series of events, including live artist installations and performances, to celebrate women's contributions to the brand and the wider community. The initiative also includes support for The Prince's Trust #ChangeAGirlsLife campaign, offering discounts on women's fashion rental with proceeds supporting young women. This campaign is a reflection of John Lewis's long-standing history of supporting women creators and makers, underscoring the importance of diversity and empowerment in the retail industry.

John Lewis rebrands for International Women’s Day campaign