What: The Partnership has named Saatchi & Saatchi as its new creative partner, with the agency developing and producing all the retail group’s brand campaigns as well as the new JLP brand loyalty program.

Why it is important: The appointment of Saacthi & Saatchi follows the Partnership naming its first Head of Loyalty as the retailer looks to further grow its brands.

Saatchi will become the lead creative agency for all JLP, John Lewis, John Lewis Financial Services, and Waitrose brand and advertising activity.

The agency will develop and produce all the retail group’s brand campaigns, including its popular Christmas campaign and new loyalty campaign.

John Lewis Partnership names Saatchi & Saatchi as new creative partner