John Lewis partners with Hurr
What: John Lewis partners with Hurr to launch a ‘dress for hire’ rental service as part of the department store’s continued efforts to cater to shoppers suffering from the cost-of-living crisis.
Why it is important: The partnership also acts to offset the environmental impact of John Lewis while hopefully securing a slice of the rental clothing market set to reach 2.3 billion pounds by 2029.
In 2020, the retailer launched a furniture rental service and earlier this year in May the retailer announced its subscription service for rented children’s clothes in partnership with the kidswear rental platform, Thelittleloop.
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