What: John Lewis has launched its first luxury fashion pre-loved pop-up in collaboration with reseller Sign of the Times at Peter Jones on Sloane Square.

Why it is important: The initiative aims to encourage customers to support sustainable shopping and offers a unique and eco-friendly gifting option for Christmas.

The pop-up, open until 31 January, showcases pre-loved designer pieces such as outerwear, bags, and accessories from brands like Goyard, Chanel, Moncler, Gucci, and Loewe.

Head of category for fashion brands at John Lewis, Beth Pettet, emphasized the premium edit of designer products promoting a more sustainable way of shopping. Sign of the Times' owner and CEO, Antonia Johnstone, highlighted the brand's heritage and synergy with Peter Jones, expressing excitement about curating a sustainable selection for the clientele.

John Lewis opens first pre-loved luxury fashion pop-up