Located in White City Westfield mall, the new outpost is the 50th John Lewis store. Based over four floors and covering a 230,000sq-ft floorspace, John Lewis White City has been tailored for west London shoppers and features a strong focus on own-brand and branded home, fashion and technology products. It includes 23 bespoke services ranging from bra fitting, technical support, personal styling for men and women, home design service, beauty spa treatments and smart home product advice. There is also a demonstration kitchen, in-house opticians and three places for food and drink, including a 182-cover Place to Eat restaurant. Among the unique features at the branch are Loved & Found - a standalone boutique for new and contemporary brands - and John Lewis's spa concept & Beauty. The fashion floor showcases a new look including a dedicated personal styling studio. It has an Experience Desk where staff is able to help customers plan their visit: customers will be able to get booked into one of the 23 different services, or book a space to learn a new skill in the 'Discovery Room'.

The shop is the first large format John Lewis designed to respond to customer demand for more leisure experiences.

>> Below: watch the pictures of the new store