What: The John Lewis Partnership has introduced the "Made With Care" brand, a lifestyle label that supports talented individuals who grew up in the care system.

Why it is important: The label combines great design with desirable products while providing a platform for talented individuals who have grown up in the care system, supporting their creativity and raising awareness.

The brand aims to combine great design with desirable products, starting with a tote bag featuring a design by 18-year-old artist Michael Archibald. The bag is made from 13 recycled bottles and will be available in John Lewis and Waitrose stores from December 11th. All profits from the sale of each GBP 12 bag will be donated to the Building Happier Futures fund. The long-term goal is to expand the label into a full range of products.

John Lewis launches Made With Care label