What: John Lewis is hosting a Members’ Week from May 1-7, offering loyalty card members exclusive discounts, prizes, and in-store events.

Why it is important: This initiative marks a significant step in enhancing customer engagement and loyalty. By merging their existing loyalty schemes and introducing more personalized experiences, John Lewis aims to increase customer retention and lifetime value.

During the first week of May, John Lewis is set to deliver its "best ever" Members’ Week, filled with exclusive benefits for My John Lewis cardholders. The event will feature store-wide discounts and prizes, such as GBP 500 holiday vouchers from John Lewis Finance, along with tailored local events like beauty masterclasses and fashion talks. This initiative is part of a broader strategy to revamp John Lewis's loyalty programs by merging the My John Lewis and My Waitrose schemes into a unified platform, enhancing customer benefits and loyalty. The move, spearheaded by the new pan-Partnership head of loyalty, Emily Wells, previously of Tesco, and supported by collaborations with loyalty experts Dunnhumby and Eagle Eye, reflects an ambitious effort to deepen customer relationships and innovate their retail experience.

John Lewis launches ‘best ever’ discounts and prizes for Members’ Week