John Lewis will launch its largest own-brand label, called John Lewis & Partners, this autumn, in the retailer's "most significant fashion investment to date". The 800-piece womenswear collection will feature 300 designs created in-house by the John Lewis & Partners Design Studio team. John Lewis & Partners features clean, simple styles in bold, bright colours, alongside tonal neutrals, that shoppers can mix and match. Key pieces include statement outerwear, cashmere jumpers and all-leather bags and footwear. The first autumn collection will be released beginning of September.

press release "John Lewis reveals largest fashion collection in its history"

Moreover, John Lewis is set to undergo a radical overhaul of its stores in a bid to combat falling sales and profit decline. The department store retailer is planning to turn 15 of its existing shops as "pilot stores" from this September. These stores will experiment with events, classes, personal stylists and front-of-house concierge services. For its Oxford Street flagship in London, this includes plans for a rooftop bar and pop-up cinema, as well as major refurbishment of its womenswear floor and a new shoe room in partnership with Kurt Geiger. John Lewis is also mulling a rooftop bar and pop-up cinema space at its Southampton store – one of its 15 pilot shops.