What: ohn Lewis appoints Rachel Morgans, former Asos head of buying, as its new fashion director.

Why it is important: This strategic hire underscores John Lewis's commitment to revitalizing its fashion segment and attracting a wider customer base. Morgans' extensive experience in the fashion industry is expected to invigorate John Lewis’s fashion offerings and drive further growth, particularly after introducing 100 new brands last year and experiencing a notable increase in menswear sales.

John Lewis has announced the appointment of Rachel Morgans, previously with Asos and Topshop, as its new fashion director starting in June. Reporting to Kathleen Mitchell, the commercial director, Morgans will manage the curation of both in-house and third-party fashion brands at John Lewis. This move is part of John Lewis's broader strategy to enhance its fashion division, following a successful year of brand expansion and increased sales. Morgans' arrival coincides with other significant leadership changes at John Lewis, positioning the company for further innovation and market expansion in the competitive retail sector.

John Lewis hires former Asos exec as fashion director