John Lewis extends marketplace to fashion
What: John Lewis extends its marketplace operations to fashion brands
Why it is important: The UK department store aims at rejuvenating its brands image through this move.
John Lewis is inviting 40+ brands to “sell their products on John Lewis website”, with a plan to reach 100 brands in the next 12 months. The goal is to increase the number of options for customers to buy branded fashion and the price range. This is the first time that John Lewis does so for fashion, but not as a whole, as the marketplace model was already used for home products in the past.
Pippa Wicks, CEO, mentions that this new step is part of the plans to modernise the brand.
John Lewis to allow fashion brands to sell products directly on its website
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