What: John Lewis leverages the success of its rental initiative to expand it, geographically and product wise.

Why it is important: Rental stands among the new options at hand for retailers to generate additional recurring revenue. IADS member Beco, among others, is already quite advanced in this kind of programme.

John Lewis, which launched a partnership with Fat Llama last year to rent furniture (including desks and office chairs, which were among the top pieces to be rented), extends the move by increasing the number of references available for rent. We reported this partnership in our Exclusive on Subscription Retail.

Leveraging on Fat Llama’s ‘flex rental’ scheme, John Lewis extends in addition the service to the rest of England, as it was previously limited to London. As before, rented products will be available for purchase at the end of the rental period, at a price netted of the payments made so far.

John Lewis expands furniture rental service following successful trial