What: John Lewis has launched a menswear rental platform, becoming the largest high street retailer to offer a wide range of men's formalwear for rent through a partnership with rental specialist Hurr.

Why it is important: This move signifies a major shift in the menswear market, responding to growing consumer demand for rental options. It highlights John Lewis's innovative approach and leadership in expanding rental services beyond womenswear, promoting sustainable fashion practices and catering to evolving consumer preferences.

John Lewis has announced its entry into the menswear rental market, partnering with Hurr to offer a vast selection of formalwear from exclusive and third-party premium brands. The platform, boasting the largest range of menswear brands available for rent on the high street, includes labels like Boss Tailoring and Charles Tyrwhitt. Rental prices start at £40 for a four-day rental, with options for next-day delivery. This initiative follows the success of John Lewis's womenswear rental platform launched in 2022 and responds to significant customer interest, as evidenced by top search terms and industry growth projections. The move aims to make menswear rental mainstream and support sustainable fashion choices.

John Lewis dives into menswear rental with high street's biggest platform