What: The retailer’s chair has emphasized that she will preserve what makes John Lewis unique and listening to customers’ needs.

Why it is important: The business has a deep understanding of customers’ needs as a nearly a third of the UK population shop at the retailer.

The cost of living is at the top of UK consumers’ minds, followed by concerns about the environment which is changing their habits as they look to live more sustainably while also manage their spending.

A third of consumers are only buying clothes they need, with three in ten buying fewer treats for themselves according to White.

The retailer is testing fashion rental and also offering discounts to customers who recycle unwanted clothes and used beauty packaging.

The partnership’s mantra remains ‘value within values’ which has prompted Waitrose to cut prices by GBP 100 million while staying committed to fresh food counters and high welfare standards.

The group also plans to launch a new loyalty program next year, which will provide financial benefits, special experiences, and member events and rewards that encourage customers participate in recycling schemes.

Additionally, the partnership has hired a new head of loyalty and partnered with customer loyalty and marketing experts to deepen its relationships with customers and provide more benefits.

John Lewis boss Sharon White: ‘it’s critical we listen and act on what our customers tell us’