What: John Lewis launched a new Beauty & Wellness report that focuses on key beauty trends for 2023.

Why it is important: Retailers could see success with beauty products focused on mushrooms and skin HIIT as they are expected to be the top beauty trends for 2023.

John Lewis has reported that mushroom ingredients, skin health, fast-but-transformative beauty routines, and makeup that enhances rather than covers will be the top beauty trends for 2023.

Many beauty brands have already created products that incorporate mushroom as an ingredient with Origins’ mushroom range leading with a 36% sales increase for the Mega Mushroom Mist and 32% increase for its Eye Cream.

Consumers are also looking for skincare regimes that will protect and build the skin barrier which John Lewis refers to as “skin HIIT.” Google Analytics showed that the term ‘Skin Barrier’ has almost doubled in popularity each year.

Other trends include ‘daily me-time’ which has resulted in an increase of sales for nail polish, face masks, and lip oils, glowing skin, products with long-lasting protection, and haircare.

John Lewis beauty trends forecast takes in mushrooms, skin HIIT