What: After introducing its credit card in partnership with NewDay, John Lewis has issued an apology due to issues surrounding the difficulties to navigate the application process.

Why it is important: Originally a partnership with HSBC, the replaced partner for John Lewis’ credit card has proven to be inadequate as customers complain about needing to reapply, being declined and having their credit limits reduced.

In response, numerous changes to the process to accommodate the different application requirements have resulted in manual underwriting and ultimately a bespoke process for customers to apply for the John Lewis credit card. A dedicated helpline has also been established.

John Lewis apologises for problems surrounding its credit card