John Lewis adds more new fashion brands to line-up
What: John Lewis is adding 20 new fashion brands for the autumn/winter season.
Why it is important: The fashion category was up in double digits for John Lewis last year and could grow even more with its investments into more brands.
The new additions will be launched next week and include Olivia Rubin, Sister Jane, Vivere, and Batsheva x Laura Ashley. The total offer of John Lewis post the additions will be 129 brands.
The company aims to offer something novel and different to the products that customers can find elsewhere.
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