John Lewis adds fashion items to Anyday value label
What: The Anyday value-focused brand from John Lewis is set to add fashion items following sales of almost GBP 60 million for the label since its launch in April.
Why it is important: Prices on the offering will be much lower than the department store average to compete with some of the supermarket players.
The 2,400-product Anyday brand has included homeware/furniture, technology, and baby products, and now an additional 700 new products will be added spanning womenswear, menswear and kidswear.
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