What: Jelmoli will be present with two new stores in the Circle at Zurich Airport

Why it is important: It still makes sense to expend brick-and-mortar presence when significant potential of foot traffic remains.

The company’s boss Nina Müller explains why she is not afraid of opening new stores in spite of covid-19. According to her, the Circle has great potential as a new district of Zurich. Originally planned to open in September and finally delayed, each of the two new houses (one with a focus on sport, the other with a focus on lifestyle) has four floors. In total, they will have 2,000 sqm of additional sales area to use.

Jelmoli-Eröffnung im «The Circle»: «Wir sind im Schlussspurt»