What: JD Sports Fashion completes its USD 520 million acquisition of Groupe Courir, strengthening its European presence with 323 stores across France, Spain, Belgium, Netherlands, Portugal, and Luxembourg, plus 36 franchise locations.

Why it is important: This strategic acquisition significantly expands JD Sports' European footprint while diversifying its customer base to include more female, fashion-conscious, and older shoppers in the continent's largest sneaker market.

JD Sports has completed its acquisition of Paris-based Groupe Courir following European Commission clearance, paying USD 520 million through a combination of existing cash and credit facilities. The deal brings 323 Courir-branded stores across six European countries and 36 franchise locations in North West Africa, Middle East, and French overseas territories, plus three Naked stores specializing in women's sneakers.

Courir's strong financial performance, with USD 725.8 million in revenue and USD 50.3 million in profit before interest and tax in 2023, reinforces the strategic value of the acquisition. As part of the regulatory requirements, 15 Courir stores in France and all six in Portugal will be divested to Snipes during Q1 FY26. CEO Régis Schultz emphasized the acquisition's role in JD's Complementary Concepts strategy, particularly highlighting the opportunity to reach new customer demographics.

IADS Notes: The acquisition aligns with JD Sports' ambitious expansion strategy, which includes significant store openings and market presence enhancement. This move comes as the sportswear market evolves toward lifestyle-oriented offerings, with Courir's strong position in France providing strategic advantages. The deal demonstrates JD Sports' commitment to technological advancement and enhanced store experiences, supporting its goal of becoming a global athletic leisurewear leader.

JD Sports completes purchase of France's Courir