What: JD Sports has extended its retail partnership with Nike, becoming the first global retail partner for Nike’s Connected Membership program and offering this service to U.S. customers.

Why it is important: This strategic partnership enhances JD Sports' position as a leading global omnichannel retailer and strengthens customer loyalty by providing exclusive Nike member-only products and experiences, thereby potentially boosting sales and customer engagement.

JD Sports has expanded its successful partnership with Nike by offering the Nike Connected Membership program to U.S. customers, making it the first global partner for this loyalty rewards initiative. Customers can link their JD Status and Nike Membership accounts to access exclusive Nike products, rewards, and experiences. This move follows the successful launch of the program in the UK in 2022 and JD's rollout of its own Status loyalty program in the U.S., which boasts 5.1 million active members. This partnership is part of JD’s broader strategy to deepen its presence in North America, evidenced by its recent acquisition of Hibbett and continued investment in larger, better-invested stores. JD Sports reported an 8.4% increase in revenue in North America in fiscal 2024, contributing to its overall revenue of GBP 10.4 billion.

JD Sports becomes first global retail partner for Nike’s Connected Membership Program