JCPenney to stop selling appliances and furniture in stores
In one of its first major moves under new CEO Jill Soltau (who joined the company last year), J.C. Penney is discontinuing the sale of major appliances and limiting furniture sales to online and Puerto Rican stores, starting 28 February. It believes that removing appliances will help improve the shopping experience and allow for additional focus on higher-margin apparel and soft home furnishings sales.
Blog post by JC Penney on a repositioning of its Home Department
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