JC Penney - Pinterest event for Mother's Day
American department store JC Penney takes an in-store approach to its #SoWorthIt Mother's Day advertising, with a real-life interactive Pinterest board that brings together digital and brick-and-mortar concepts. Realising the crossover of mothers who Pin and mums who shop at JC Penney, the two companies teamed up to host boards at 10 malls around the US, supported by in-store shopping and makeover events geared towards making mothers feel special.
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