Although the dramatic decline in sales compared to the previous year was due in part to last year’s rush in purchasing before a tax hike, it is nevertheless significant: Japan has lived through two clear peaks in Covid-19 cases.

In spite of stores remaining open, customers are wary of shopping when Covid cases fluctuate.

Takeaway:

We cannot assume that the pandemic is over yet so it is more urgent than ever to initiate new services and new ideas for customers to continue shopping and to feel comfortable and protected through the coming months which include the Christmas period.