Major department stores in Japan are expanding their fashion collection for customers aged around 50 in a bid to develop new revenues amid sluggish apparel sales. Takashimaya, Sogo & Seibu and J Front Retailing are launching their own private labels for older customers this month, The Japan Times reported, targeting middle-aged women who are fashion-conscious and with spending power as their children have grown up. Japanese department stores have been struggling with declining sales from weak consumer sentiment and unstable weather in the summer, and the older consumer group represents a potential domestic growth market that is relatively underserved.

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Illustration 'Japan Department stores target older shoppers septembers 2016' (png - 0.43Mo)